(Finally, my regulars say. He's not ranting about bikes and talking about digital issues again. Well ... . sort of.)
Engagement
is a powerful tool. The engaged electorate makes changes. Notice there
is no value judgment there - they can make changes for the better and
worse.
Engagement
comes in many forms, and the most prevalent type is behind a mobile
device touch screen. Easy to do. Dopamine gratifying to participate in.
Envigorating to "tell truth to power."
And
at near zero personal investment. Complete social disassociation of
consequences when done anonymously (or increasingly with known
identity.)
Yes, we can make institution's lives a living hell with the keystroke of a hashtag: #BradsWife.
IRL - we even have a cute little text abbreviation for the difference.
As
much as we encourage digital engagement, America isn't the Matrix. We
live in the real world, and to move the ball forward we need people to
actually attend meetings. To physically participate in activities.
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The best way to engage all three - find an excuse for people to get out and walk.
I gave it a try in the fall as a letter to the editor with low turnout results. This spring, I'll try again.
In
the end, both digital and physical engagement are needed to address an
issue. Here's to more awareness here in town, and for you with whatever
your local challenge is also.
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