Thursday, March 24, 2016

Algorithms vs Words

Friends, would you share if you are seeing this problem.  In the past month, the number of followers shared images with text is running an order of magnitude below photos on most of our Facebook pages.  Similar content, similar times of day -- an infographic is doing several hundred; the straight photo several thousand.

What concerns here is this:  everyone in athletics is consumed with using services, etc., to generate social media content with numbers and scores.  As InstaGram declares their allegiance to the algorithm and Twitter tries . . .  the industry is wasting a ton of time and money on messages no one will see.

Before I sound a general alarm, who else is seeing this?

A not so ideal side-by-side example below as the graphic on left ran for about 36 hours compared to the photo on right's 24.  Didn't get the 24 vs 24 hour comparison, because item on left was hovering around 800 reach.

1 comment:

Chris Syme said...

I think algorithms on Twitter and Instagram are going to cause many disruptions in the way we do things now. The challenge will be to stay ahead of it all and make those critical decisions (if you pay for services) if your money is still worth it. I would think by the time this year's sports cycle is over in June or so we'd have a pretty good idea how algorithms are changing things. I definitely recommend everyone concerned start a spreadsheet keeping track of changes over the next few months (in engagement especially) or use your SMMS to do so.