Wednesday, September 30, 2015

They Do Read News

Tip of the hat once again to PRSA's daily Issues email for this one, an interesting study reported in TIME about the news habits of millennials.  One could argue, that's a bit self-serving - a news organization that says counter to stereotype that millennials are into news.

In some ways, its generational biased, both ways.  Of course a minority of any group is keenly aware of the news -- a "surprising" finding by TIME.  But I can dig up stories from the 1940s where the current generation was worried about the lack of knowledge of the generation fighting the war.  Or the 1960s.  Or the 1990s.

The one constant:  Kids these days.  Get off my lawn.

And, here's a little something from Pew that speaks to that consistency . . .

Younger Adults Have Historically Followed National News Less Closely than Older Adults

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