Thursday, June 04, 2015

Social Media Customer Service

More on the growing desire of the public to receive customer service via social channels, and the continuing lack of activity by institutions.  This Northridge Group study via Bulldog Reporter says 1/3 of institutions still do not answer social inquiries.

And that is leading to this:  42% of corporate execs believe consumers are using social media to shame them into some type of reaction.

Well, you reckon?

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