Interaction The Best Boost

Getting your followers to see your content becomes more and more challenging.  After complaints, Facebook is changing the news feed algorithm again.  However, according to Poynter, there is something you can do:  encourage immediate like and interaction.

From the Poynter blog:

They say they’ll fix these problems and surface more relevant posts by emphasizing two factors: whether a topic is trending, and how soon people like and comment on a posts after they’re published. 

We see this on our own content.  When we have interaction in a "news" flow, we see greater spread.  It also leads to better spread on boosted items as well.

Comes back to an older concept -- your external social media teams who like and share everything and provide you a base become very important once again.