Interaction The Best Boost

Getting your followers to see your content becomes more and more challenging.  After complaints, Facebook is changing the news feed algorithm again.  However, according to Poynter, there is something you can do:  encourage immediate like and interaction.

From the Poynter blog:

They say they’ll fix these problems and surface more relevant posts by emphasizing two factors: whether a topic is trending, and how soon people like and comment on a posts after they’re published. 

We see this on our own content.  When we have interaction in a "news" flow, we see greater spread.  It also leads to better spread on boosted items as well.

Comes back to an older concept -- your external social media teams who like and share everything and provide you a base become very important once again.

Sometimes, Grandma IS the Sentiment

In the Facebook Five, I talk about making sure you have sentiment in your social postings.  Don't get caught up in "Facebook" as a label -- it applies to a Vine, InstaGram or pithy tweet.  Here's a perfect example, that also IS grandma.  Born the same year as A-State (alumni hook), she's got on her red tee shirt for Pack Priday (another student promo connection) and she's trying to get her WOLVES UP gesture.

We got this through calls to action -- repeatedly asking our fans to send us their spirit photos for the Friday "Pack Priday" runs.

What are you doing to get this kind of Facebook Five impact?  Check the numbers in just two hours . . .

Take Them There

A capture at 30 minutes after a simple picture of the football team loading up for a road trip.  At 10:30 in the morning -- even on a Friday -- fans can't always get off to be a part of this.  But with some "Living Social" forethought, you can take them there.

Check a couple of the key engagement numbers here:  Served to about 1400 of our current 33K base, you have 142 like -- over 10%.  I'd anticipate the climb to continue through the lunch window (a nice double -- hitting one of those important "clock" moments).

Keep this thought in mind: it didn't take any extra effort.  The staffer was already there.  It just took awareness.