Saturday, June 14, 2014

It's not Engagement Without Interaction

A follow-up thought for my colleagues who attended the Association of Louisiana Alumni Executives talk last week.  You can message all day long, but the interaction comes when you do two things.  The obvious one: enable and answer comments.  The second, sign your posts.  Here's a recent and somewhat random example.  I'm putting out the note about how friends and followers can do a little to beat the Facebook algorithm and see more from us by clicking to "Get Notifications" (BTW -- have you been promoting that to your Facebook followers?).

That's not what Susan Littleton wanted to know, and she used that opportunity to ask her question.  I didn't have the answer, but took the time to acknowledge her question and say when we might have an answer on honor roll lists.

And, see you liked the comment?  What do you think the chances are that we got one more dedicated follower?


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