Brand Thought for the Day

Courtesy of Bloomberg News, a story about the new "most valuable" brand: Apple.

Mark Gimein makes a profound and heretical statement about what makes Apple so valuable as a "brand":

Our products have everything you need straight out of the box. They’re easy to use. They don’t crash. In other words, Apple sells the brand by selling the product. 

Gimein and I concur -- shocking idea.  Do something right.  People will remember it.  And today more than ever before, they tell their friends.

Gimein reminds us in the piece that no matter how platinum the aviation brand of Pan Am was in the 20th century, they are nothing without an airline today.