Facebook Important in Crisis

No surprise to this space what being on top of social commentary means in "crisis" modes -- either real or perceived.  Nice to have to research now to back it up.  Missouri School of Journalism weighs in with a new study.

Tip of the hat to the Bulldog Reporter email feed for the story.

The two researchers pulled out one interesting fact in the BR story:

Hong also found that Facebook posts written in a narrative style were more effective than posts written in a non-narrative format. Narrative style is chronological and focuses more on story-telling rather than fact listing.

 I find this another reinforcing fact that you need to create content and write for the platform, not in a single "dashboard" and send to all at once.