There is a Market for the Truth

Never let it be said there isn't room anymore for truth. You find it today on-line, but of course, you have to know the truth to know it. Now, if that isn't a zen line . . .

Seriously, one of the great truths of the internet is there is a place for everyone. The downside is the fragmentation of community in the physical location, but the unification of communities across the virtual location.

The longer we stay in this "web 2.0" -- which is a horrible marketing term -- the greater the value for clear messages. The person who can carry a message and get it through to the constituencies is the winner. They are the greatest enemy of those who obfuscate, distract or detract.

The end result is the numbers are there for those persons and sites that generate truth. The only thing that brings that down is a lack of hope. For all the straight talk, no one really wants to know there is no way out, or no uplifting future.

Thus, it doesn't take a lot of work to tear something down, and for a short period, one can get plenty of attention for that negative message. In the long run, people will burn out on the negative. What people want is a reason to believe.