Tuesday, November 13, 2007

The Ad Platform Comes to Facebook

Remember those profiles you made, those friend lists? That represents a social graph to the folks running the SNW. Now Facebook will utilize this info to create an advertising graph, and in turn target advertising. This could be benign, but then again it is a little more of your privacy peeled away.

Meanwhile, TiVo is acknowledging it is planning to sell data on your viewing interests. One difference here, hardly anyone realized you were signing up to give up how much you watched Gillian's Island or the Inside of Jillian.

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