Nothing Like the Start of the Semester . . .

. . . to bring your world to a screeching halt.

But this just in over the transom, the latest in ham-fisted corporate viral marketing. Looks like the Big Ten vs. Comcast bombast is taking it to the message boards. For those not following earlier, Big Ten is creating its own sports network, Comcast isn't wanting to agree to carry it on its cable systems and hilarity has ensued.

Seems Comcast is funding a "student/fan" website that is carrying on a beat-down campaign against the Big Ten commish, and was outed by one of the Michigan State websites.

The thing about those internets people, they may have Cheeto dust on their fingers, but they do know how to look up an IP address: Jump here for more.