Sunday, April 08, 2007

Long Time in Between

Hiring a coach and watching a coach be hired has keep the blog off-line the past weeks. However, let me interject a couple of points as work begins on a presentation paper on the events of the past month.

New maxim for internet strategy: When the or is worse than the truth, get the truth out in a hurry.

I say this in relation to some events in our sister department, but there was great shock at a press release detailing two positive tests with the men's basketball team regarding . OK, the initial reaction is to never, never draw attention to bad news, but in this case, the printed media reports and circulating ors and board/blog stories eluded to many more positives, positives for worse issues, academic issues, arrests and possible players on the take.

When the official word came down, the general reaction was, only two? That's not that different from other schools or the general student body. It leads to lots of posts begining, "back when I was in school . . . " that related how much worse things could be.

So, to put a halt to much worse stories and ors, get the word out when the issue isn't worse. That takes a lot more guts than it seems, and it seems like a foregone conclusion. To do this, you've got to be willing to admit there is a problem, admit that part of what was out there was true, but you also get the chance to set the record straight.

Kudos to my colleagues.

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