Well This is An Interesting Study

Today on CNET there's a new study out that points to the internet as the number one media form for at-work; number two for home. That's not too hard to figure out because most people don't have cable in their offices.
At the same time, I think the impact becomes agenda-setting. Think about it -- after reading the paper in the morning or listening to a morning talk show, the next thing is to jump onto the blogs and message boards at work.
What does it mean in college sports world? The official website of the institution has a growing impact. A great example of this is our current golf team. Only a paragraph when it makes deadline in the paper, but the full story with images and details goes direct to our fans through the main website. Plus, we've got to keep a close eye on, and build relationships with, the on-line media.
For more, jump to the full story:
http://news.com.com/Study+Web+is+the+No.+1+media/2100-1024_3-6080280.html