Two sided post. In catching up on The Chronicle, a column by the president of Macalester College, Brian Rosenberg, got my attention with this pull quote:
"The longstanding notion that colleges can carefully control their public image is antiquated."
Reading on, Rosenberg provides a refreshing realization from the top that the top can't command the message. Two thumbs up -- highly recommended read.
This leads me to the YouTube piece referenced. My suggestion is read the column first, then judge the video. And, read the comments -- the proof of the original point.
The public controls your image.
No comments:
Post a Comment