When the new Facebook timeline came out, my guess to our people was that the key to being up the feed was interaction -- likes and comments. That was based on trying to figure out what Facebook would value -- they are social, so a bunch of posts or a bunch of a kind of content shouldn't matter (that sounds Twitter or YouTube-ish).
So my instructions to those who follow was make sure you are doing the asks in posts, getting your friend circles to like, share and comment.
PRNews today chimes in with a link to this quick Q&A with Priya Ramesh. Guess what she says her key to being high up in the feed?
It’s engagement that Facebook’s algorithm calculates.
Read more on PRNews.
Yup--that old Edge Rank algorithm is still in place. But, the good thing about the changes is that those of us with fan pages now have a couple new entries in Insights that can help determine what our own followers think is engaging. With that new info, it becomes a little easier to see what they want. I'm with ya--calls to action needed.
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